What is Political Mobilization
Definition of Political Mobilization: The term refers to activities that intend to motivate masses of participants to express themselves and to undertake a particular political action. Now Offering a 50% Discount When a Minimum of Five Titles in Related Subject Areas are Purchased Together Also, receive free worldwide shipping on orders over US$ The mobilization of constituencies around a perceived collective interest is the essence of political and social movements, and in this sense all political mobilization is ‘identity politics.’.
What is Political Mobilization 1. The term refers to activities that intend to motivate masses of participants to express themselves and to undertake a particular political action. The term refers to activities that intend to motivate masses of organized or unorganized participants mobilizaiton express themselves and to undertake a particular political action to accomplish political aims. Find more what are the crops grown in laterite soil and definitions using our Dictionary Search.
Political Mobilization appears in:. Handbook of Research on Citizen Engagement and Search inside this book for more research materials. Recommend to mobilizatoin Librarian Recommend to a Colleague. Looking for research materials? Search our mobiluzation for more Political Mobilization downloadable research papers. Full text search our database oftitles for Political Mobilization to find related research papers.
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May 21, · Mobilization refers to a fluid set of social and political behaviors. Mobilization may be violent (war, insurgency) or nonviolent (demonstrations) and institutionalized (voting and formal military action) or extrainstitutional (rebellions). mobilization in explaining some of the disparities in participation. However, research on predictors of recruitment 2 has been fairly limited. Most political science studies have focused on recruitment to politics in general, with little distinction made between. Put simply, voter mobilization is the process of getting citizens to vote.
This article is from an earlier ebook and is now out of date! Mobilization is simple in concept: it involves persuading people to do things — donate, vote, volunteer, make phone calls, whatever. Campaigns can make the process easy by preparing banners, badges, buttons, videos and other content that fans can post on their own pages.
Therein lies the complexity — how, when and what do we ask of people to help them realize their true political potential? If political support ultimate comes down to emotion — how a potential donor or volunteer feels about a candidate or a race — each contact people have with a campaign influences their propensity to give time or money.
Every interaction matters: their experience at an in-person event or a storefront office, what they see online, the ads on their TVs and radios, and of course any direct communications they receive via email, Facebook, Twitter, phone or direct mail. Successful online organizers realize that they are essentially managing virtual relationships with many people at once. In fact, early in the Obama campaign, manager David Plouffe frequently had to mediate between a fundraising team eager to maximize short-term revenue and a new-media team with an eye on the long game.
At a basic level, not every communication from the campaign should ask for money. Instead, campaigns should think of ways to provide value to supporters in the form of news, information and giveaways, as well as of non-monetary ways they can contribute. A common approach to supporter management is to provide activists with escalating levels of involvement. Like a the rungs of a ladder, each higher engagement level requires more work and holds fewer people, but it ideally also creates more value for the campaign or cause.
Over time, list managers will obviously try to move people to higher tiers, converting casual list-members into donors, donors into volunteers, and volunteers into precinct leaders. The overall goal: keep the most casual supporters working at a basic level, while also providing more strenuous outlets for the smaller core of true activists.
Political campaigns often focus on wringing donations out of their online supporters, but real people are are worth more than just the contents of their bank accounts — smart campaigns will try to tap their brains and time as well! They reported the results of their outreach work through a comprehensive grassroots data collection system, in turn giving the leadership priceless data about how the campaign was playing out at a neighborhood level.
This kind of sophistication had been out of the reach of most state- or local-level campaigns, though that situation is rapidly changing. Regardless of their level of technical sophistication, though, campaigns can still use online communications to mobilize supporters to perform just about about every traditional political task — and plenty of new ones, too.
Among other things, campaigns can ask people to:. By geo-locating users through native iphone features, the app could show volunteers the nearest house to visit, directions to get there and talking points to use during the conversation. As an alternative to platform-specific apps, many vendors are turning to mobile-optimized websites, which can provide similar functionality without requiring different technology for iphones, Android phones, Blackberries, etc. Sophisticated field operations are no longer limited to the big players!
How the Obama field operation organized their volunteer teams deserves special mention, in part because their grassroots GOTV technology depended on it and also because it provides an excellent model for community-based organizers of all flavors.
The structure evolved in the primaries and went national during the general election season. Its critical features:. One thing stands out about this system: it required a lot from volunteers, both in terms of training and in actual sweat. To keep them working, the campaign was careful to let them in on the kind of strategy details that campaigns usually strive to hide. If you want to create a successful national grassroots outreach effort, focus on context, training and accountability.
Note that much of the training discussed above took place via online video, particuluarly in areas outside of battleground states, where the campaign invested less in on-the-ground staff. Also developing fast: dedicated platforms like National Field that use a social model to create behind-the-scenes channels for field organizing. Some campaigns provide additional opportunities for volunteers by creating custom social networks along the lines of MyBarackObama.
Most down-ballot campaigns will be better served by focusing on reaching people in the online spaces they already frequent, rather than trying to get them to join a new one. About Us Write for Epolitics. Menu About Us Write for Epolitics. New Version! Available now on Amazon. Share this site:. Back Top.